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5 Kinds of Digital Marketing Collateral You Should Be Creating

It goes without saying, but your marketing materials shouldn't be limited to conventional outbound advertisements — particularly if your business is B2B. Sure, capturing attention is part of the battle, but what happens when a prospect visits your website and sees nothing but some product descriptions and a pricing page?There has to be more there. You need... ↪ read more...

WalMart - Success Marketing With TikTok Influencer

Regardless of the type of product or service your brand offers, chances are, there’s an audience waiting to discover it on TikTok. Here, we’ve analyzed the TikTok influencer marketing campaigns of two brands to identify how they realized their success. Get inspired with these ideas of how your brand can benefit from partnering with TikTok influencers... ↪ read more...

Tips for Successful YouTube Influencer Marketing

From Twitter to Instagram, marketers have plenty of networks to tap into when launching influencer marketing campaigns. One of the biggest ones is YouTube, which attracts roughly two billion monthly active users. Its base of active users is second only to Facebook. So, if you don’t currently use the video-sharing site for marketing purposes, now is the... ↪ read more...

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