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Reasons why marketing should drive the digital evolution of your business

For some, digital transformation may resemble a traditional business project that has a clear beginning and end. However, the most smart organizations know that it does not have a defined starting point and that there is no real finish line. The digital transformation will continue to evolve and scale with the business, and a consensus will have to be built... ↪ read more...

5 Kinds of Digital Marketing Collateral You Should Be Creating

It goes without saying, but your marketing materials shouldn't be limited to conventional outbound advertisements — particularly if your business is B2B. Sure, capturing attention is part of the battle, but what happens when a prospect visits your website and sees nothing but some product descriptions and a pricing page?There has to be more there. You need... ↪ read more...

WalMart - Success Marketing With TikTok Influencer

Regardless of the type of product or service your brand offers, chances are, there’s an audience waiting to discover it on TikTok. Here, we’ve analyzed the TikTok influencer marketing campaigns of two brands to identify how they realized their success. Get inspired with these ideas of how your brand can benefit from partnering with TikTok influencers... ↪ read more...

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